Bazooka Candy Brands
A decade of sweet ideas
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As the lead Creative Director of Bazooka Candy Brands for over a decade, I oversaw all creative aspects of every candy brand in their portfolio–From broadcast productions, to product innovation, and a whole lot of social content in-between. Here’s a look at my favorite work with them.
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Broadcast
Social Media
Product Innovation
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Creative development
Creative direction
Graphic design
Video editing
Video direction
Product conception
Influencer outreach
After years of being the sweet playful pop, Ring Pop was ready to party big. I made sure the brand inflected its colorful fun across all platforms so consumers knew—Ring Pop makes the party better. Managing a brand design refresh, broadcast production, and directing social strategy and in-house social content production, I created vibrant, engaging brand touchpoints that kept the energy high. As a fun extra, I also got to reach fresh audiences with a new Ring Pop candy extension
Ring Pop
shook things up for this sweet-and-sour candy brand, blending music culture into every aspect of its identity. I created an original DJ brand icon—DJ DROPZ™–sometimes even stepping into his signature mask myself. Juicy Drop evolved from a brand known for extreme sourness to a trend-savvy mixologist, serving up cultural conversations at festivals, on broadcast, and across digital and social media platforms.
Juicy Drop
Push Pop wanted to break into the gummy candy game while staying true to their signature action-packed identity. By tapping into the latest toy and candy trends, I helped create a new gummy candy with a playful, interactive package—making getting the candy just as fun as eating it. From product innovation and naming, to the launch campaign, and finally content creation, I was hands-on every step of the way, steering this award-winning candy from original ideation to the driver of an engaging game the whole family will enjoy.
