Boundless Homeschool
Brand building that schools the competition
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In this brand building challenge, I got the opportunity to create a new modern homeschool web store brand. Managing the branding exploratory process, design development, and brand launch, I constructed a fresh, memorable identity that resonated with today’s families, while staying professional and trustworthy.
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Brand Identity
Digital
Social
Broadcast
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Creative development
Brand development
Creative direction
Graphic design
Web design
To begin, my team and I explored the potential strategic approaches for this new web store brand, taking consideration from students, family, homeschool culture, and brand expertise. After collaborating with the client, we focused on the idea of children's untapped potential and Boundless Homeschool was born. Working closely with designers, I refined the brand look and feel through two concept rounds, ultimately creating a distinctive, vibrant identity in the education space. Finally I oversaw the brand launch, creating digital videos, social assets, and brand materials to introduce Boundless Homeschool to the homeschooling community.
