Puplinx
A dog gone good brand design
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When a new pet tech company approached my team with an innovative GPS-based invisible fence, I was eager to help carve out a unique space in the pet market. I relished the opportunity to create this brand from the ground up. Starting with a naming exploration, I discovered that the versatility of an above-ground app-based pet fence allowed me to unleash my creativity. The final result was a brand that perfectly blended friendliness with sophistication, signaling to consumers that this product was in a league of its own.
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Brand identity
Packaging design
App design
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Product ideation
Brand architecture
Creative direction
Graphic design
