Overview
I had the privilege of working alongside the talented team at OXO, a leader in home products, to develop multiple high-impact campaigns that reinforced the brand's commitment to quality and social responsibility. Notable projects included the "Chefs in Residence" series and a partnership with the nonprofit 1% for the Planet. I led concept development, directed video production, and designed visuals tailored for social and digital platforms, ensuring consistency across all channels.

Approach and Results
Through close collaboration with my team, we created engaging assets that aligned with OXO's strategy and brand identity. The campaigns resonated with audiences, contributing to a 30% increase in social media engagement and a 25% uptick in website traffic. The 1% for the Planet partnership highlighted OXO's commitment to sustainability, strengthening brand loyalty and increasing consumer trust. These campaigns not only reinforced OXO's presence but also helped position the brand as a leader in both product innovation and corporate responsibility.