Overview
As the lead creative for Bazooka Candy Brands for over a decade, I shaped the identity and success of the entire portfolio, leading product innovation, refreshing classics, and driving high-impact campaigns across digital, print, and in-store platforms. I developed visual identities, directed photoshoots, and managed cross-functional teams to execute new product launches and memorable brand content that resonated with consumers.

Approach and Results
My hands-on involvement in product innovation and campaign development led to a 20% average annual revenue increase for core products and a 35% lift for new product launches. Digital campaigns outperformed industry benchmarks, with a 60% increase in online traffic during key launches. I expanded market presence by securing shelf space in 300+ additional retailers, solidifying Bazooka's position as a top player in the confectionery industry.