Overview
The homeschool supplies market is characterized by a narrow range of visual and tonal styles, typically focused on practicality and tradition. Our challenge was to carve out a fresh and memorable identity that would resonate with modern homeschooling families while maintaining trustworthiness and professionalism.

Approach and Results
I collaborated with educators and marketers to deeply understand our audience, guiding the design of a playful yet professional logo and cohesive visual assets. This fresh look drove a 35% higher engagement rate on social media within three months. Developing an empathetic and engaging brand tone for campaigns fostered customer connection, with many praising the brand’s modern appeal. These efforts helped the store exceed revenue projections by 20% in its first quarter.