Tylenol Precise

Tylenol sought to explore new possibilities for chronic pain relief. My team was tasked with generating innovative ideas for delivering this relief effectively. We developed a wide array of concepts and product forms for the pharmaceutical giant, while also enhancing their existing line of PRECISE products. To address this challenge, we established a unique proposition that emphasized the product's ability to directly alleviate pain in specific areas and provide a relaxing, massage-like experience within the user's daily pain relief routine. Below are some of the original concepts we created, along with materials developed as proof of concept for the product that ultimately went into production.

• Product innovation concepts

• Product launch strategy

• Product ideation

• Product design

• Creative development

• Graphic design

• Copywriting