STOMP OUT BULLYING
Making bullying history
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Stomp Out Bullying wanted a creative campaign for World Day of Bullying Prevention to encourage teens to wear blue shirts on October 7th. I developed a campaign featuring a fictional, outdated courtier who brought his insults to a real school in New Jersey. The students’ authentic, empowering responses stood up against his behavior, sparking conversations about kindness and empathy. This approach resonated with teens, boosted shirt sales, and generated thousands of video shares, fostering a strong sense of community and purpose among participants.
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Broadcast
Tee shirt design
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Creative development
Creative direction
Video production
